Our Story

The heart of The Goodness Project

The Goodness Project began when Bill Fletcher walked behind the building of a small church he and his wife had planted and saw a man rummaging through the dumpster. His heart was moved with compassion for the people in that city. At that moment, Bill felt God say to him, “Feed your neighbors.”

Bill returned with a vision for their very first outreach. With very little money, absolutely no resources, and a call to feed the working poor, Bill and Rachelle Fletcher stepped out in radical faith to put on a full Thanksgiving dinner with all the trimmings and offer the good news of Jesus Christ. Two thousand people showed up and their little church experienced explosive growth.

Their vision expanded beyond their small town into the Mid-Cities area of Dallas-Fort Worth. Bill began partnering with companies to provide resources, and in 1999, they moved into their first stand-alone building in Haltom City and hosted an outreach that distributed food and toys to over 8,000 people.

For the next four years, they continued to hold annual outreaches and started a weekly distribution to serve the community. Not only did they give out physical food, but they also shared the good news of Jesus Christ every time. Eventually they opened a food bank in Haltom City where they daily served the hungry.

In 2002, the Goodness Project was born. With two small children, Bill and Rachelle left their pastoral positions to work full time to serve families in crisis. They began sharing their stories with other pastors and devised a strategy to equip churches to reach their city. With their families rallying around them with support, sacrifice, and loads of hard work, the Fletchers developed a staff and a strategy to resource massive amounts of product needed by the working poor from large-scale companies like Frito Lay, Bed, Bath & Beyond, and more. Today, the Goodness Project partners with companies like Walmart and Amazon to exponentially distribute resources to families facing crisis and disaster.

In 2005, a pastor in Canada caught Bill’s vision to serve the working poor and minister to a nation hungry for faith. Along with Ron and Ann Maines from 100 Huntley Street and Queensway Church in Toronto, they filled up the church building four times sharing the gospel message and providing free computers, food, and toys.

When Hurricane Katrina devastated New Orleans, 100 Huntley Street activated their listeners to partner with The Goodness Project to help the hardest hit areas not being served. This led to a deeper partnership and a strategic nationwide tour across Canada, which ignited exponential growth. On the tour, 86% of the people received Christ and the resources they needed most.
Bill and Rachelle now resource other non-profit organizations, getting them the goods they need at the lowest cost possible. Their motto is, “it’s not just about doing good; it’s about showing His goodness.”

Our Mission

Providing hope and resources for those without life’s essentials.

We provide help and hope to families in crisis by sourcing and distributing a wide variety of needed items to those facing difficult life challenges. Whether people in your city are facing natural disasters, poverty, hardship, or social issues like bullying, we equip you with life-sustaining tools, strategic plans, and outreach events that transform lives.

Our Vision

To gather as many resources as possible and collaborate with other non-profit organizations to ensure that children are cared for and families have the resources they need in times of crisis.

What We Do

Bringing good to families in need.

Founded in 1999, The Goodness Project is consistently ranked as one of the largest charities of its kind, based on private, non-government support. The Goodness Project is an international non-profit relief organization with distribution centers in four cities across America and Canada. We deliver food, medicine, clothing, toys, school supplies, mattresses, safety equipment, furniture, and other necessary resources to individuals, children, families, and non-profits who lack these essentials resources. We also provide high-energy, impactful assemblies in public schools that challenge kids to be a change agent by eradicating bullying, self-harm, and other destructive behaviors from their lives.

Our Strategy

With distribution centers in three major American cities, one in Canada, and one in Israel, we collaborate with churches, city officials, and volunteers to supply, package, and distribute vital resources to families in crisis. Our Debully teams go into schools across North America.

Our Team

Together, we broaden our influence.

Bill Fletcher

Fort Worth
(817) 222-3663 ext. 101
[email protected]

Rachelle Fletcher

Fort Worth
(817) 222-3663 ext. 104
[email protected]

Angie Catuzza

(817) 222-3663 ext. 103
[email protected]

Zak Halverson

(817) 222-3663 ext. 102
[email protected]

Pam Bell

Pam Bell

Brantford, Ontario
[email protected]

Get Involved

Our work is possible because of our dedicated volunteers.

By volunteering at one of our distribution centers or community events, you can bring relief, recovery, and restoration to families in crisis.

*Opportunities to volunteer with our Disaster Services team will be posted here when available.


Make a Donation

Give the gift of help and hope to families in crisis today.

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Become a Volunteer

Offer selfless acts of kindness to serve people who are hurting.

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Become a Partner

Let us help you save time and money when serving your community.

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